E-COMMERCE AND DIGITAL MARKETING
The Objective of the Training
An HND in Digital marketing will provide you with a strong foundation in the core
concepts of digital marketing. It will give you an in-depth understanding of how to
effectively strategize and implement powerful digital marketing campaigns that
convert. From social media marketing to search marketing, you’ll learn everything
you need to excel at your digital marketing career.
Excepted Skills
General Skills
- Work in autonomy, work together as a team
- Analyze, synthesize, a professional document (French, English) communicate to the oral, written, in business or outside (French, English)
- Participate in /conduct an approach to the management of the project
- Know and exploit the professional networks and institutional sectors of the
informatics.
Specific Skills
- Continuously exploit available commercial information to monitor and
develop the activity of the business unit in line - Ensure constantly to adapt the offer e-commercial in function of the
evolution of the market - Ensure the operating balance and the management of the human
resources of the unit e-business - Carry out actions to attract, accommodate and build customer loyalty by
selling him the products and/or services to meet its expectations - Develop a commercial offer adapted to the clientele
Career opportunities
- Content Marketer, Digital Designer, Online Campaign Manager, Social
Media Marketer, Email Marketer - Inbound Marketer, Social Media Marketer, Digital PR Executive, etc.
- Analytics Specialist, Acquisition Specialist, PPC Analyst, CRM Data Analyst,Data Analyst,
Email Marketer, etc. - Digital Strategy Planner, Digital Marketing Manager, SEO Strategist, etc.
Access condition
Be a Holder of GCE A/L, or any equivalent diploma. Admission is based on the review of the application file
Our programm
Semester I
Semester II
semester III
Semester IV
